- Get your book out there: Your best (and easiest) bet is to begin close to home if you plan to promote a children’s book independently. Contact booksellers in your neighborhood and ask if they have a Local Author section, then request to be included. Offer autographed copies of your book to help spark sales. Stores often put markers on the covers of signed books to make them more attractive to buyers.
- Host an in-person event: If your book has a theme, offer to host a promotional event. Don’t be afraid to be creative! Interactive events are a great draw for families and the media (as well as a fantastic opportunity sell your books whilst you’re there)! People are more likely to buy children’s books from authors they’ve met or read about online.
- Connect with your local library and book stores: Many authors are surprised by the role libraries can play in children’s book marketing. Donate copies of your book to your local libraries or offer to hold a reading at your library, as most libraries provide activities for children. If the library doesn’t let you sell books on-site, be sure to hand out promotional material or business cards directing people to stores or online sellers where your book is available.
- Get to Know Your Neighborhood Schools (or teachers!): Schools are always looking for guest speakers and authors. In most cases, you can arrange to donate books to the school while parents receive order forms for autographed books—which are great for them to give as gifts! Don’t forget to be prepared with an exciting presentation about a theme in your book or your background.
- Talk to People!: Always have a camera with you to document children reading your book and viewing your presentations. Don’t be shy about asking for testimonials, either! Testimonials from teachers and librarians are especially valuable because they lend credibility to your book. Make sure to include photos, testimonials, appearances, and events on your website and post to your social media.
Marketing your self-published children’s book can be overwhelming, especially if you’re not keen on using social media or other digital platforms. But whether you’re using tech or not, the key is to build relationships!! I don’t always have time to post on SM but I make it a point to build genuine relationships with people that are interested in the knowledge and ideas I have to share. And there’s no better way than to do that face-to-face!